How to present the company at a job fair?
Job fairs are events that allow face-to-face meetings between job seekers and company recruiters. They are useful for both prospective employees and employers. What exactly is a job fair and how to use it to the company’s advantage?
What is a job fair?
A job fair is an event that allows company recruiters and hiring managers to meet with potential employees on a neutral ground. They can be large or small gatherings during which job seekers visit stands prepared by different companies, interact with recruiters, and ask questions regarding the company’s application process, as well as its organizational culture. Job fairs allow the applicants to get a better understanding of the current work market. They also help them evaluate potential employers.
Where are job fairs usually held?
Job fairs are usually held in locations easily accessible to both employers and job seekers. Most of them are local, however international events are also popular. In this day and age a lot of job fairs take place online.
What is the purpose of job fairs?
The purpose of job fairs is to connect employers with potential employees. Thanks to them the job seekers gain access to various recruiters, which helps them find employment, while the companies can save time and effort put into the recruiting process. Moreover, job fairs are great for networking with other professionals in the industry.
How to present the company at a job fair?
During a job fair the company should try to present itself in the best light possible. In order to do so, it should prepare a well organized, professional, yet inviting booth, choose employees most fitted to represent the company values, and use personalized accessories and presentation aids.
Company booth
The booth at a job fair should convey the company’s identity and message. It is important to prepare a branded space that is also inviting and radiates positive energy. It can be done with the use of the company logo and appropriate colors and images.
Employees
Employees chosen to work the fair need to be able to give the job seekers all necessary information and accurately describe:
- available positions,
- job requirements,
- opportunities,
- recruitment process,
- organization’s corporate culture.
They need to be personal and authentic and make the potential hires feel seen and appreciated. The employees representing the company during a job fair should also be dressed in business attire or shirts with the company logo.
Accessories and presentation aids
The company should prepare a special job fair information package that consists of a company brochure, a job application, and a list of benefits for the workers. While making the presentation, it is a good idea to implement videos and audios that showcase the company’s culture and projects, as they help create an interactive and more memorable experience for the job seekers. The accessories useful during a job fair are advertising binders, promotional clipboards, and especially personalized file folders, which are a very convenient device for storing brochures, pamphlets, catalogs, advertising materials, and other documents. They help with promotion, demonstrate professionalism, attract the attention of potential hires, and are invaluable when it comes to building a coherent visual identity.
What advantages can a good job fair presentation have?
A job fair provides the employer an ideal forum for meeting with potential hires and doing initial screenings. If the company manages to present itself in a positive light, it can attract the attention of valuable professionals. Hence, a good job fair presentation is an effective tool used to draw in well-qualified workers.
